Results, real knowledge put meaning in green
DJC Oregon
Feb 03, 2008
Green is everywhere. So, of course, is green building. It’s a quick phrase for something that usually means a lot more: Design and construction that reduces use of resources like energy and water for, ultimately, a smaller impact on life and land. It’s also a phrase that’s fallen prey to “greenwashing,” or the talking up of green features to add selling power. Rising above the greening crowd is easier if you’re walking the talk. Read more in the Daily Journal of Commerce.